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The Cannes Lions deal the ad industry is buzzing about — and what it means
Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.
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variety.com
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
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adexchanger.com
Walmart Buys Vibe.co To Woo SMBs To Streaming | AdExchanger
Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.
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digiday.com
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.
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businessinsider.com
The Cannes Lions deal the ad industry is buzzing about — and what it means
Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.