Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.
Wednesday, June 24th, 2026 – 2:06 am
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A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts.
One of those recurring threads is audio. Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up.
It’s a head-scratcher that Per Sandell, Spotify’s chief product officer, spends a lot of time thinking about.
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