Audio advertising has a scale problem.
While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms.
Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large media budgets. Which means this inventory often goes overlooked by audio advertisers.
Harnessing this untapped scale is the opportunity DAX has spent the last decade pursuing.
The audio SSP and sales company works with audio publishers on both the buy side and sell side, helping them monetize audiences through direct and programmatic demand while attracting new listeners to their content.
