By Ronan Shields • May 26, 2026 •
Ivy Liu
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →
There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons.
Publicis’ acquisition brings to an end a years-long search for an exit by LiveRamp’s leadership team — separate sources recently supported Digiday’s earlier reporting that it held similar talks with credit bureau Experian in 2023 — and is already reshaping how media agencies think about control, interoperability, and the economics of programmatic advertising.
