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Ad Tech Briefing: Agencies reposition for the agentic era
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the economics
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digiday.com
Ad Tech Briefing: Agencies reposition for the agentic era
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the economics
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers…
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Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.
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adage.com
How to lock in your ad tech stack before the Publicis-LiveRamp deal closes
The future of advertising infrastructure revolves around composability and data ownership.