Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Monday, May 11th, 2026 – 9:00 am

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair.

That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.

The new offering is now available to US advertisers that sell on Amazon across several categories, such as CPG, fashion and electronics. It will be rolled out to more customers and more inventory spots, including live sports, in Q3.

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger

Other newsrooms on this story

Related reading

'There's a big shift': Amazon is turning the upfront into a pitch for its ad…

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Upfronts Day One: Publishers Jostle For Position As Performance Drivers |…

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

Let’s Be Upfront About Performance | AdExchanger

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing…