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Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
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digiday.com
'There's a big shift': Amazon is turning the upfront into a pitch for its ad tech, not just primetime
The upfront is no longer just a shop window for content Amazon owns, it's now one for its ad tech too.
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adexchanger.com
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
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Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touts its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during the upfronts.
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Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.