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Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
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adexchanger.com
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
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NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage | AdExchanger
NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to drive performance.
