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Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
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adexchanger.com
Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
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NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage | AdExchanger
NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to drive performance.
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digiday.com
Amazon positions live sports portfolio as leverage to pry open upfront dollars
Amazon touts its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during the upfronts.
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Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger
AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and Amazon.
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Upfronts Day Two: Dancing And Data | AdExchanger
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
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Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger
Another TV upfronts season is in the books.
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To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
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Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.