PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through its AgenticOS platform, in addition to more than 1,000 direct deals.
Friday, May 8th, 2026 – 9:22 am
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The days of agentic ad tech being only for direct ad buys are coming to an end.
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday.
That’s in addition to more than 1,000 direct publisher deals that have already run through AgenticOS as of Q1.
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