The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality | AdExchanger

Thursday, May 7th, 2026 – 7:28 pm

SHARE:

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly earnings report on Thursday.

The Trade Desk CEO Jeff Green warned of difficult macroeconomic headwinds that make for cautious marketers. And investors are taking the same cautious stance, with shares of TTD down by 15% in after-hours trading following the company’s earnings.

Green touched on some of the main growth channels that TTD mentions every quarter: namely, streaming TV and retail media. And, of course, AI received its fair share of attention.