The Trade Desk is using its investment arm, TD7, to place bets on the future of advertising, and its latest backing of data startup Hightouch shows where one of ad tech’s most influential companies believes the industry is headed. As marketers look beyond identity-based targeting and agencies reassess data partnerships in the wake of Publicis’ acquisition of LiveRamp, The Trade Desk is signaling growing confidence in a new generation of AI-powered data activation tools.
TD7’s leader, Michael Guptan, sits down with Ad Age to discuss a key stake in data startup Hightouch and programmatic advertising’s future.
