Tuesday, June 2nd, 2026 – 9:00 am
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Brands should be able to see all of their own data.
That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes.
Keynes’ goal is to “make it not confusing,” Larkman said, by showing the “why” behind how certain decisions within the ad platform are made.
