Explore the latest stories, trends, and expert commentary from AdExchanger's Technology section—your source for news, analysis, and industry insights.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
BY James Hercher//
June 8th, 2026
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and…
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption…
Explore the latest stories, trends, and expert commentary from AdExchanger's The Sell Sider section—your source for news,…
There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing…
Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive…
Explore the latest stories, trends, and expert commentary from AdExchanger's Advertiser section—your source for news, analysis,…
