Explore the latest stories, trends, and expert commentary from AdExchanger's Programmatic section—your source for news, analysis, and industry insights.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”
Advertisers Await Programmatic Pause Ads
BY Alyssa Boyle//
July 6th, 2026
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service…
News and Views on Data-Driven Digital Advertising and Marketing
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to their…
Explore the latest stories, trends, and expert commentary from AdExchanger's AdExplainer section—your source for news, analysis,…
Explore the latest stories, trends, and expert commentary from AdExchanger's Privacy section—your source for news, analysis, and…
Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a new…
