TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.
Wednesday, May 13th, 2026 – 9:00 am
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TikTok is doing everything it can to convince people that it’s an ecommerce platform.
First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop.
And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during a media briefing in advance of the TikTok World event in New York City on Wednesday.
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YouTube is going to allow creators to swap out brand sponsorships in long-form videos.
With fewer people watching TV, QVC is looking to TikTok for salvation.
