ByEmma Cortes Ellendt,

Contributor.

It's no secret that the creators and influencers continue to influence how we shop, travel, and find information. From TikTok announcing TikTok GO, sharing how users can now directly book their next adventure in the app, to Google testing AI-powered conversations on YouTube, here's an update of what's happening in the creator economy this month.

TikTok is now enabling users to go from discovering their next travel destination to booking their trips directly on the platform.

TikTok announced on its Newsroom recently that TikTok GO partners include Expedia, Get Your Guide, Booking.com, and Viator.