Wednesday, May 6th, 2026 – 2:00 pm
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Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But the company’s Q1 revenue was $424.6 million, down by 6% from the same period last year. Criteo’s Q1 profit dropped more precipitously from $40 million in 2025 to just $8.6 million per today’s report.
For one thing, the company is dealing with a number of painful macro-economic headwinds and a rough year-over-year comparison.
