Ad revenue has stayed strong amid broader macroeconomic uncertainty due to President Donald Trump's tough tariffs and the closing of the de minimis loophole.
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Artificial intelligence has been a shot in the arm for digital advertising.
and Alphabet
both reported sales and earnings that beat Wall Street’s expectations, but the strength in digital ad spend was notable.
Meta CEO Mark Zuckerberg said during the earnings call that AI helped imbue “greater efficiency and gains across our ad system,” thus contributing to the 22% year-over-year increase of second-quarter sales that hit $47.52 billion.
Meta, Amazon, Alphabet and Microsoft reported quarterly earnings that showed rising digital ad sales and increased AI…
Meta wowed Wall Street with improvements in ad targeting fueled by AI alongside huge investment. Microsoft had less to show for…
AI and CTV raise independent ad tech's spirits, but a deeper dive reveals underlying tensions in a contracting market.
The four tech giants have proven that the AI bet is paying off: Google saw a 63% jump in cloud revenue, Microsoft's Azure grew…
Our podcast on markets, the economy and business. This week, is the job of the advertising creative about to be fully automated?
Wall Street analysts remained bullish on Meta, raising their price targets following the tech giant's strong results and…
