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Marketers Archives | AdExchanger

Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.

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adexchanger.comStai leggendo1 mesi fa

Marketers Archives | AdExchanger

Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.

originale

adage.com1 mesi fa

Publicis-LiveRamp deal sparks agency scramble for alternatives

Now that LiveRamp is not neutral, competitors plot a new course

Leggi questa versione → originale

axios.com1 mesi fa

Publicis' LiveRamp deal puts competitors on edge

The move is yet another strategic win when it's already outperforming rivals.

Leggi questa versione → originale

digiday.com1 mesi fa

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.

Leggi questa versione → originale

Timeline cronologica

1. martedì 19 maggio 2026·axios.com
   

   Publicis' LiveRamp deal puts competitors on edge

   The move is yet another strategic win when it's already outperforming rivals.

2. mercoledì 20 maggio 2026·digiday.com
   

   Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

   Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.

3. mercoledì 20 maggio 2026·adage.com
   

   Publicis-LiveRamp deal sparks agency scramble for alternatives

   Now that LiveRamp is not neutral, competitors plot a new course

4. venerdì 22 maggio 2026·adexchanger.com
   

   Marketers Archives | AdExchanger

   Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.

5. venerdì 22 maggio 2026·adexchanger.com
   

   AdExchanger Talks Archives | AdExchanger

   Explore the latest stories, trends, and expert commentary from AdExchanger's AdExchanger Talks section—your source for news, analysis, and industry insights.