Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.

The move is yet another strategic win when it's already outperforming rivals.

Media agencies are rethinking their approach to ad tech as AI threatens their legacy business model, but also heralds hope for the future.

Now that LiveRamp is not neutral, competitors plot a new course

Explore the latest stories, trends, and expert commentary from AdExchanger's Marketers section—your source for news, analysis, and industry insights.

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