Publicis acquired Irish-founded e-commerce analytics business Profitero for €200m in 2022.
French communications giant Publicis Groupe has acquired US data company LiveRamp for $2.2bn in a major push towards agentic advertising services.
The California-based data platform allows cross-collaboration between thousands of publisher, technology and data partners. It enables data co-creation – a process by which companies can connect multiple data sources across partners in a secure environment.
The acquisition will allow the 1926-founded Publicis to access new opportunities in AI services and expand its addressable market, it said, adding that for LiveRamp, the deal marks additional investment, and the opportunity to scale and expand its capabilities.
The all-cash deal is based on an acquisition price of $38.50 per share, adding a near 30pc premium to LiveRamp shares’ closing price on 15 May, Publicis said. The transaction also includes acquired net cash of $379m.
