Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreFordLisa Materazzo is leaving Ford after three years as CMO. She spearheaded the “Ready Set Ford” campaign that started in September with a series of TV commercials, billboards and other ads. (AUTOMOTIVE NEWS FILE PHOTO) ByMichael MartinezMay 19, 2026 05:06 PM EDTFeatured StoriesCMO Survival GuideWhat CMOs should do in their first 100 days on the jobCMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.APByAdrianne PasquarelliTech Power ListAI prompting for experts—13 Tech Power List winners share their strategiesAHByAsa HikenInfluencers & CreatorsCreator and influencer trends brand marketers need to know about right nowGFByGillian FollettOpinionWhy CMOs must become enterprise growth leadersRRByRaja Rajamannar