The fallout from a controversial advertisement is deepening for golf media company Good Good after losing two key partnerships in a matter of hours on Thursday.

In the now-deleted ad, which was accused of making light of violence against women, Garrett Clark shoves Alexis Miestowski to the ground.

Good Good Golf and Callaway pull controversial ad after backlash over violent scene, as PGA Tour and brands stress inclusivity and condemn violence against women.

Golf content creator Good Good removed a promotional video after criticism. The advert showed a woman being pushed to the ground. This action sparked backlash for making light of…

In a statement, CEO Chip Brewer said the ad, which showed a woman shoved to the groud, was “approved by Callaway prior to posting.”

The spot received backlash for portraying violence against women.

The retailers appear to have pulled the brand’s merchandise following backlash over its controversial co-branded Callaway ad.