Golf club manufacturer Callaway has issued an extended apology for their part in the Good Good Golf advertisement which showed the latter’s male co-founder shoving a female employee to the ground.In the now-deleted ad, which drew backlash and was accused of making light of violence against women, Garrett Clark pushes over professional golfer and content creator Alexis Miestowski before shouting: “Do not touch my new driver.”After days of heavy criticism and immediate apologies from both parties, the Callaway CEO Chip Brewer said in a statement that changes have been made to ensure something similar “never happens again”.“Last week Good Good Golf and Callaway posted a video to promote a co-branded driver,” the statement read. “While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made and we are taking the matter very seriously.
“As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologise for the video. The content was inappropriate and does not reflect our values. To be clear: we are unequivocally against discrimination, domestic violence or threatening behaviour of any kind.“We believe we have been a positive force for diversity and inclusion in the game of golf. The video was completely inconsistent with that. I assure you we will learn from this and do better.”Callaway are one of the big players in golf manufacturing, while Good Good have grown from a YouTube golf channel into an independent media company that raised $45 million in a 2025 funding round.On Saturday, Good Good released statement saying: “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive for all, and we will continue to ensure that is our mission moving forward.”Good Good is also the title sponsor of a new PGA Tour event Nov. 12-15 at Omni Barton Creek in Austin, Texas.“The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect,” said a PGA Tour spokesperson in a statement.Aug 25, 2026Connections: Sports EditionSpot the pattern. Connect the termsFind the hidden link between sports terms
