Callaway admitted it had the final say on a controversial, since-deleted ad for its new co-branded driver with Good Good Golf, the YouTube channel-turned-major golf brand.
In a statement addressed, in part, to “golfers everywhere,” Callaway CEO Chip Brewer said the promotional video—which depicted Good Good co-founder Garrett Clark running and shoving fellow Good Good talent Alexis Miestowski to the ground as she reached for the club out of his bag—was “approved by Callaway prior to posting.” The message was shared at 1a.m. ET Tuesday morning to Callaway’s X/Twitter and Instagram accounts.
Brewer also said the company “sincerely apologize[s],” is “conducting both internal and external investigations,” and has “already made changes to [its] approval processes aimed at ensuring this will never happen again.”
The video sparked online outrage almost immediately after Good Good posted it early Friday morning. Many users, including several high-profile golf media personalities, described the content as confusing, scary, and endorsing violence against women. Good Good removed it from all platforms by Friday evening.
Both companies issued initial statements on Saturday. In a post to its X/Twitter account, Good Good apologized and said it decided to take the video down because it “ultimately depicted actions that are not aligned with our values as a brand.” A Callaway spokesperson, meanwhile, told Front Office Sports the company was “disappointed by the content” and appreciated Good Good’s addressing of the situation.
