Good Good Golf faces backlash over ad depicting co-founder shoving female employee

Good Good Golf is under fire after an advertisement posted to its social media channels showed a male co-founder shoving a female employee to the ground.In the ad, which has been deleted, Alexis Miestowski reaches for a Good Good-branded driver in a bag. Garrett Clark charges at her from the background and pushes into her back with his forearm. She falls to the ground, he stands over her and as she looks up at him, he says menacingly, “Do not touch my new driver.”Clark is the co-founder and GM of Good Good, which has grown from a YouTube golf channel into an independent media company that raised $45 million in a 2025 funding round. The driver in question is part of a branding deal with Callaway Golf, putting the Good Good logo and color scheme on Callaway’s Quantum driver.

The advertisement drew immediate backlash online for its depiction of casual violence against women.“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive for all, and we will continue to ensure that is our mission moving forward,” Good Good said in a statement released Saturday.The group’s rise in popularity has been in lockstep with the post-COVID surge in recreational golf participation. Good Good’s merchandise, especially the hat emblazoned with “Good” across the front, has become ubiquitous with younger golfers, and traditional golf companies have been working with the upstarts.“We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf,” Callaway said in a statement.Good Good is also the title sponsor of a new PGA Tour event Nov. 12-15 at Omni Barton Creek in Austin, Texas.“The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect,” said a PGA Tour spokesperson in a statement.Aug 23, 2026Connections: Sports EditionSpot the pattern. Connect the termsFind the hidden link between sports terms