Atlanta —
The normally buttoned-up world of golf is dealing with its latest collision between traditional sensibilities and new age internet culture – and this time it’s putting into question how and whether those two worlds merge.
The golf-focused media company Good Good and equipment maker Callaway are both under fire this week after the release of an advertisement for a new co-branded driver featuring personalities from Good Good. The ad started with a shocking image of Garrett Clark, one of the co-founders of Good Good, shoulder-checking Alexis Miestowski to the ground as she went to touch his driver.
The advertisement quickly drew immense backlash and was pulled down, with Callaway and Good Good both facing intense questions over how an ad showing a violent act against a woman would be approved and posted.
Early on Tuesday morning, Callaway CEO Chip Brewer admitted his company approved the ad and apologized for that mistake.
