The normally buttoned-up world of golf is dealing with its latest collision between traditional sensibilities and new age internet culture – and this time it’s putting into question how and whether those two worlds merge.

Both Good Good and Callaway erased the advertisement late Friday following outcry over its depiction of violence against women,

The group has grown from YouTubers to an independent media company that works with Callaway and sponsors a new PGA Tour event.

Good Good Golf's online ad showed creator Garrett Clark shoving a woman to the ground as she reached for his club.

Golf content creator Good Good removed a promotional video after criticism. The advert showed a woman being pushed to the ground. This action sparked backlash for making light of…

In a statement, CEO Chip Brewer said the ad, which showed a woman shoved to the groud, was “approved by Callaway prior to posting.”