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August 28, 2026 / 9:51 AM EDT
/ CBS News
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Good Good Golf faces mounting backlash for a controversial online video ad that sparked accusations of sexism.On Thursday, the digital media company lost its three-year partnership with Callaway Golf, while the PGA Tour said Good Good would no longer sponsor one of the association's tournaments in November. The ad, co-branded with Callaway, shows a male golfer shoving a female golfer to the ground as she reaches for his driver. Although Good Good has said the ad was supposed to be a parody of the horror movie "Obsession," critics have condemned the video for making light of violence against women. Both Good Good and Callaway have apologized for the ad, which has been taken down."This is another example of creating content with a narrow view, without bothering to think of the larger audience," said crisis communications expert Patrick Riccards in an email. Both Good Good and Callaway failed to "own their failures" with their initial apologies, demonstrating that neither "truly understood where the process went off the rails and what they did wrong," Riccards added.Good Good didn't immediately respond to a request for comment."Mistakes were made"Callaway CEO Chip Brewer apologized for the ad on Aug. 25, saying that Good Good Golf had produced the spot, which Callaway then approved.
