Atlanta —
The fallout from a controversial advertisement is deepening for golf media company Good Good after losing two key partnerships in a matter of hours on Thursday.
The advertisement posted last week showed Garrett Clark, one of the co-founders of Good Good, shoulder-checking Alexis Miestowski to the ground as she went to touch his co-branded Good Good x Callaway driver. The advertisement quickly drew immense backlash and was pulled down, with Callaway and Good Good both facing intense questions over how an ad showing a violent act against a woman would be approved and posted.
First, golf equipment maker Callaway announced it was severing ties with Good Good after a video promoting a co-branded driver included one of Good Good’s co-founders pushing over a female member of their team.
Later on Thursday, Good Good announced it was stepping away from its partnership with the PGA Tour to be the named title sponsor of a tournament in November, an event that had been heralded as the coming together of golf’s old guard and new influencers.
