ATLANTA — As the Tour Championship begins Thursday, the hottest topic of discussion this week at East Lake Golf Club has been the Good Good driver ad controversy.
With fallout from the situation continuing, Good Good’s three biggest partners impacted most—Callaway, the PGA Tour, and Golf Channel—have added damage control to their list of duties at the $40 million FedExCup Playoffs finale.
Good Good co-founder Garrett Clark, the content creator group’s CEO Matt Kendrick, and Callaway president and CEO Chip Brew have all issued various statements and apologies following initial dispatches from the brands on Saturday that many people perceived as lacking accountability. As the negative feedback poured in on Friday night and Saturday, there was disagreement between Good Good and Callaway over who would take responsibility for the ad, multiple sources with knowledge of the companies’ thinking told Front Office Sports.
Now, major questions still remain for Good Good, its Callaway partnership, and its upcoming Golf Channel show and PGA Tour event.
Callaway
