Callaway, the PGA Tour, and Golf Channel have all added damage control to their list of duties at the $40 million FedExCup Playoffs finale.

Good Good Golf and Callaway pull controversial ad after backlash over violent scene, as PGA Tour and brands stress inclusivity and condemn violence against women.

"I think their initial response was disappointing. It was a bit defensive and late," PGA Tour CEO Brian Rolapp said.

The retailers appear to have pulled the brand’s merchandise following backlash over its controversial co-branded Callaway ad.

Callaway, the PGA Tour, and Golf Channel have all added damage control to their list of duties at the $40 million FedExCup Playoffs finale.

The golf giant is severing its partnerships with the media and apparel company after a controversial ad for a driver.