Snap (SNAP) saw its stock fall sharply earlier this week after the social media company launched its new augmented reality glasses, SPECS. Indee...

Snap is betting its future on Specs, but the consumer smart glasses race is getting more competitive and investors want the company to focus more on growing its core ads business.

Snap opens pre-orders for its $2,195 Specs AR glasses with a $200 refundable deposit, targeting early adopters ahead of a fall 2026 consumer launch.