Snap is taking pre-orders for its consumer augmented reality glasses, called Specs, at a price of $2,195. Interested buyers can lock in a spot with a $200 refundable deposit.
A decade in the making
Snap has been chasing the AR wearables dream for over a decade, starting with its original Spectacles, which were essentially sunglasses with a camera bolted on.
The new Specs represent the most ambitious version yet. These are lightweight, see-through AR glasses. The glasses run on Snap OS 2.0, a purpose-built operating system that supports interaction through voice, gesture, and touch.
On the AI front, Snap has lined up partnerships with OpenAI and Gemini to power intelligent features within the glasses.
