BNP Paribas analyst Nick Jones said Snap Inc's (NYSE:SNAP) new SPECS augmented reality glasses show strong innovation, but he warned that pricing and investment needs could limit the product's near-term impact.
The stock slid on Wednesday after the company showcased the product the previous day.
Jones Says SPECS Pricing Could Limit Adoption Snap debuted SPECS on June 16, 2026, with preorders requiring a $200 refundable deposit and shipments expected in the fall in the U.S., U.K., and France.
The glasses are priced at $2,195.
Jones said Snap's AR innovation is impressive, but he believes the price point is likely limiting for the current form factor.
