Snap Inc. (NYSE: SNAP) stock slid over 4% after unveiling its new $2,195 SPECS augmented reality glasses, as analysts warn heavy costs and high pricing could stall mass-market adoption.

Snap Inc. (NYSE: SNAP) is in focus Tuesday as CEO Evan Spiegel unveils new hardware and software for next-gen Spectacles at AWE USA 2026.

Snap's Specs AR glasses cost $2,195, ship this fall with 4-hour battery, 51° FOV, and AI from OpenAI and Google. Preorders open with a $200 deposit.