Ad Age convened CMOs, creators, agency executives and marketing leaders for smaller roundtable discussions. We gave them the space to talk more freely and go deeper on the biggest challenges they are facing (it wasn’t just AI) and learn from one another.

At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.