Ad Age convened CMOs, creators, agency executives and marketing leaders for smaller roundtable discussions. We gave them the space to talk more freely and go deeper on the biggest challenges they are facing (it wasn’t just AI) and learn from one another.

At Cannes Lions, new AI tools, a focus on cultural collaborations and strategies for further engaging with the creator economy are at the center of the conversation.

At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.

At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.

The crosscurrents of discussion at Cannes Lions were hot topics for leaders during Day 2 of Variety in the C-Suite in collaboration with Canva.

The sheer magnitude of brands on the Croisette during the marketer fest brought a slew of unexpected collaborations and a feeling that money ran freely these few days.

For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.

Cannes Lions moved from anxiety to action in 2026. Hear how AI, creator strategies and gaming ad formats evolved—and what the shifts mean for marketers.

AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.

Day 3 of the Variety in the C-Suite in collaboration with Canva featured more lively discussion with marketing pros from Fox Entertainment, BBC, Mattel and more.

Ad Age convened CMOs, creators, agency executives and marketing leaders for smaller roundtable discussions. We gave them the space to talk more freely and go deeper on the biggest…

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t…