An exacerbating chip shortage has made Apple hike up prices for several of its products. Company shares dropped more than 6pc on Thursday.

The cheapest MacBook Pro now starts at $2,000.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

Apple today dramatically increased device prices across multiple product lines. After temporarily taking it down earlier today, Apple's online store is back up with a series of…

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines. Apple...

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

By Emily Bary and Christine Ji

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Increase comes after years of company largely freezing prices on its products despite adding new features

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

Los incrementos de productos, que no afectarán a los Iphone, van desde 70 euros en el Apple TV hasta los 1300 euros en el Mac Studio con chip M3 Ultra.

Apple hikes prices on iPads, Macs, and HomePods by up to $2,800 as AI-driven memory chip demand sends component costs soaring across the tech industry.

Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price…

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

“Today’s move is a clear signal that memory inflation is biting harder and faster than expected, even for Apple,” one analyst said.

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

Apple raises prices on MacBooks, iPads and other devices as AI-driven memory chip shortages push costs higher. iPhone prices remain unchanged.