Apple said it couldn’t shield customers from rising component costs anymore.
An exacerbating chip shortage has made Apple hike up prices for several of its products. Price jumps go from as little as €40 for the HomePod mini, to nearly €1,000 for the Mac Studio M3 Ultra, though iPhones are unaffected for now.
Apple share prices dropped more than 6pc yesterday, before making marginal gains in pre-market trading today (26 June). Prices, however, have dropped more than 10pc in a month.
“The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage”, a company spokesperson told news publications, adding that Apple has “never seen a component price increase this much, this quickly”.
Apple said that the worsening situation meant that it couldn’t shield customers from the rising component costs anymore.
