Apple officially hiked prices across a wide swath of its hardware lineup on June 25, with increases reaching as high as $2,800 on premium configurations. iPads, Macs, HomePods, Apple TV, and even the Vision Pro are all getting more expensive, while iPhones, Apple Watches, and AirPods were notably spared.
What’s changing and by how much
The iPad Air 128GB jumped from $599 to $749, a roughly 25% increase on what was supposed to be Apple’s accessible mid-tier tablet.
Various MacBook models saw hikes in the range of 15-30%, which, depending on configuration, translates into hundreds or even thousands of additional dollars at the high end. The $2,800 ceiling on price increases applies to the most loaded-out configurations.
Apple isn’t doing this in isolation. Nintendo, Sony, and Microsoft have all raised hardware prices recently in response to similar supply pressures.
