Apple raises prices on iPads, Macs, and HomePods up to $2,800

Apple raises prices across Mac and iPad lineup as AI-driven chip costs bite

Apple raised MacBook Air +$200, iPad Air +$150 on June 25, blaming memory chip scarcity from AI data center demand. AI infrastructure race is reshaping hardware cost structure—procurement must assume 15–20% price premiums and revise technology refresh budgets.