Apple has raised prices on MacBook and iPad devices, saying that AI data center investments have triggered a chain reaction that forced its hand.
Add Axios as your preferred source to
see more of our stories on Google.
An Apple store in Austin, Texas, on April 30. Photo: Brandon Bell/Getty Images
Apple increased prices on MacBook and iPad devices Thursday, saying that AI data center investments have triggered a chain reaction that forced its hand.
Why it matters: CEO Tim Cook recently said that price increases were unavoidable.
Apple hikes Mac and iPad prices amid soaring chip costs. See the new pricing.
Apple's iPad, Macbook price increases go into effect
Apple hikes MacBook and iPad prices as AI boom drives up chip costs
Apple jacks up prices on its MacBooks and iPads - here's how much more you'll pay
Apple raises prices for MacBooks and iPads, as costs soar over AI
Apple raises MacBook and iPad prices as memory costs surge
Apple hikes prices of MacBooks, iPads on soaring memory costs
Apple announces significant price rise for products including MacBook and iPad
Apple announces price hikes for MacBooks, iPads amid global chip squeeze - UPI.com
Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom
The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.
Apple is increasing prices of some of its popular products, including iPads and Macbooks.
Memory chip shortages linked to AI push Apple device prices up by as much as $300
Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.
The tech giant insists it has “shielded customers from these increases so far” but can no longer do so.
Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.
