WHAT JUST HAPPENED? The price increases that Tim Cook said would be coming to Apple devices have arrived, with the Mac Studio M3 Ultra seeing the largest change as it jumps by a staggering $1,300. MacBooks and iPads have experienced hefty hikes, while the MacBook Neo still falls into the budget category despite a $100 rise on the base model to $699.
Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many products.
After the Apple Store went down this morning, it returned with the new prices. MacBooks and iPads have increased by about 20% globally, while Apple TV is now more than 50% more expensive. The HomePod, HomePod mini, iMac and Mac Studio have also increased. Even the Vision Pro, which has long been critisized for its high price, is up by $200, from $3,499 to $3,699.
The MacBook Neo is now $699, up from $599, while the MacBook Air has moved from $1,099 to $1,299. The 14-inch MacBook Pro is now $1,999, up from $1,699, and the iMac has risen from $1,299 to $1,499.
The biggest increases are in Apple's desktop line. The Mac Studio with M4 Max is now $2,499, up from $1,999, while the Mac Studio with M3 Ultra has jumped from $3,999 to $5,299. That $1,300 rise is the largest in dollar terms, as well as the steepest percentage increase among the Macs at around 32.5%.
