Apple is no longer shielding customers from the ravages of the ongoing RAM pricing apocalypse. On Thursday, the tech giant hiked prices on nearly every one of its devices. The only gadgets left untouched were the beloved iPhone, Apple Watches, and AirPods. We’ll see how long that lasts.
Every single MacBook now costs more than it did on Wednesday, starting with the ultra-popular MacBook Neo. The colorful, budget laptop now starts at $700 for a version with 256GB of storage, a $100 hike. A 14-inch MacBook Pro with an M5 chip now starts at $2,000 with 16GB of unified memory and 1TB of storage, a $300 increase from its launch price of $1,700. There’s no longer an option for only 512GB of memory. You can expect hikes across all the various storage and RAM configurations. Here are the new Mac starting prices: MacBook Neo (256GB SSD): $600 → $700 (+$100) MacBook Neo (512GB SSD with Touch ID): $700 → $800 (+$100) M5 MacBook Air: $1,100 → $1,300 (+$200) M5 MacBook Pro (14-inch with 1TB SSD): $1,700 → $2,000 (+$300) It used to start at $1,600 with 512GB of storage, but that model is no longer sold M4 iMac: $1,300 → $1,500 (+$200) M4 Mac mini: $600 → $800 (+$200) M4 Max Mac Studio: $2,000 → $2,500 (+$500) Apple’s tablet lineup is also taking a hit. An 11-inch iPad Pro with M5 now starts at $1,200 with the same 256GB starting storage option, $200 more than it cost in 2025. The M4 iPad Air that hit the scene just a few months ago has a $150 price increase, now starting at $750. Here are the new iPad starting prices: A16 iPad: $350 → $450 (+$100) A17 Pro iPad mini: $500 → $600 (+$100) M4 iPad Air: $600 → $750 (+$150) M5 iPad Pro: $1,000 → $1,200 (+$200) And there’s even more. The humble HomePod and Apple TV 4K set-top box are now more expensive. Here’s how much you now have to pay for them:
