iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis. iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.by Andrew LiszewskiJun 25, 2026, 4:31 PM UTCPhoto by Amelia Holowaty Krales / The VergeAndrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to “shield” customers from price increases as the cost of memory and storage has recently surged thanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies like Nintendo, Sony, and Microsoft with price hikes.Here’s a breakdown of what Apple hardware has been affected today and the range of price increases based on entry-level and maximum configurations.iPad ($100 increase)128GB with Wi-Fi: $349 to $449512GB with Wi-Fi and cellular: $799 to $899iPad mini ($100 increase)128GB with Wi-Fi: $499 to $599512GB with Wi-Fi and cellular: $949 to $1,04911-inch iPad Air ($150 to $250 increase)128GB with Wi-Fi: $599 to $7491TB with Wi-Fi and cellular: $1,249 to $1,49913-inch iPad Air ($150 to $250 increase)128GB with Wi-Fi: $799 to $9491TB with Wi-Fi and cellular: $1,449 to $1,69911-inch iPad Pro ($200 to $300 increase)256GB with Wi-Fi: $999 to $1,1992TB with Wi-Fi and cellular (Standard glass): $2,199 to $2,49913-inch iPad Pro ($200 to $300 increase)256GB with Wi-Fi: $1,299 to $1,4992TB with Wi-Fi and cellular: $2,499 to $2,799HomePod ($50 increase)$299 to $349HomePod mini ($30 increase)$99 to $129MacBook Neo ($100 increase)256GB: $599 to $699512GB : $699 to $799Apple TV 4K ($70 to $100 increase)64GB with Wi-Fi: $129 to $199128GB with Wi-Fi and ethernet: $149 to $249Apple Vision Pro ($200 to $300 increase)256GB: $3,499 to $3,699 1TB: $3,899 to $4,19913-inch MacBook Air ($200 to $800 increase)16GB, 512GB: $1,099 to $1,29932GB, 4TB: $2,699 to $3,49915-inch MacBook Air ($200 to $800 increase)16GB, 512GB: $1,299 to $1,499 32GB, 4TB: $2,899 to $3,69914-inch MacBook Pro ($300 to $2,800 increase)M5, 16GB, 1TB: $1,699 to $1,999M5 Max, 128GB, 8TB: $6,899 to $9,69916-inch MacBook Pro ($300 to $2,800 increase)M5 Pro, 24GB, 1TB: $2,699 to $2,999M5 Max, 128GB, 8TB: $7,199 to $9,999iMac ($200 increase)M4, 16GB, 256GB: $1,299 to $1,499M4, 32GB, 2TB: $2,899 to $3,099Mac Mini ($200 to $1,700 increase)M4, 16GB, 256GB: $599 to $799M4 Pro, 48GB, 8TB: $4,499 to $6,199Mac Studio ($500 to $4,200 increase)M4 Max, 36GB, 512GB: $1,999 to $2,499M3 Ultra, 96GB, 16TB: $10,099 to $14,299Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew LiszewskiThe Verge DailyA free daily digest of the news that matters most.Email (required)