New York —
Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.
Beginning immediately, the price increases affect the Neo, its entry level MacBook that’s now priced at $699 (up from $599), its cheapest iPad, which costs $449 up from $349, and the iPad Mini, which is getting a $100 increase to $599.
Other increases include the Apple TV ($199 from $129), the Apple Vision Pro headset ($3,699, a $200 increase) and the HomePod speaker ($349, up from $299).
The prices went live on Apple’s online store Thursday, but some third-party websites, like Best Buy and Target, still display the old prices.
