Mark GurmanJun 26, 2026 – 2.19amApple took the extreme measure of raising prices of all Macs, iPads, home devices and the Vision Pro on Thursday (Friday AEST), seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage.The price hikes, which went live on its online retail store on Thursday, are in effect globally. The company did not raise iPhone, Apple Watch or AirPods prices on Thursday, but hinted there may be more price adjustments to additional products in the future.BloombergSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Apple lifts Mac, iPad prices on memory shortage; shares drop
The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.
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