The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

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