Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business | Fortune

Walmart acquires Vibe.co for up to $1.4B to supercharge its ad business

Walmart is acquiring French ad-tech startup Vibe.co for up to $1.4 billion, its second major connected TV deal after the $2.3B Vizio purchase in 2024.