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Storia in 8 fonti

Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business | Fortune

With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

Raccontata da

adexchanger.com

theinformation.com

businessinsider.com

Confronto fonti

6 prospettive sulla stessa storia

AI · summaries

fortune.comStai leggendo6 g fa

Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business | Fortune

With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

Timeline cronologica

martedì 23 giugno 2026·variety.com
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms
martedì 23 giugno 2026·theverge.com
Walmart is acquiring the TV advertising company Vibe.co.
The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already…

7 g fa

Walmart Vibe.co deal: a $1.4bn bet on ads

Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.

Leggi questa versione → originale

variety.com8 g fa

Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms

Walmart to Acquire Vibe.co in Bid to Win More Advertising to Its Platforms

Leggi questa versione → originale

digiday.com7 g fa

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.

Leggi questa versione → originale

theinformation.com8 g fa

Walmart’s $1.4 Billion Ad Tech Purchase: How The Price Compares

Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the retail giant is about building its ad business.Walmart is paying a big price for Vibe,…

Leggi questa versione → originale

theverge.com8 g fa

Walmart is acquiring the TV advertising company Vibe.co.

The deal will combine Vibe.co with Walmart Connect, the retail giant’s advertising platform for smart TVs. It follows Walmart’s 2024 acquisition of Vizio, which it has already used to bolster its advertising business by…

Leggi questa versione → originale

martedì 23 giugno 2026·

adexchanger.com

Walmart Buys Vibe.co To Woo SMBs To Streaming | AdExchanger

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV.

martedì 23 giugno 2026·

theinformation.com

Walmart’s $1.4 Billion Ad Tech Purchase: How The Price Compares

Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the retail giant is about building its ad…

mercoledì 24 giugno 2026·

digiday.com

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

Walmart wants to better compete with platforms like Meta and Pinterest for SME ad dollars with its latest billion-dollar purchase of Vibe.

mercoledì 24 giugno 2026·

thenextweb.com

Walmart Vibe.co deal: a $1.4bn bet on ads

Walmart's reported $1.4bn Vibe.co deal values the CTV ad startup at 12.6x revenue. Inside its bet to catch Amazon in retail media.

mercoledì 24 giugno 2026·

businessinsider.com

The Cannes Lions deal the ad industry is buzzing about — and what it means

Walmart scored the deal everyone's talking about at Cannes Lions this year. Buying Vibe.co signals its intent to rival Meta, Google, and Amazon.

giovedì 25 giugno 2026·

fortune.com

Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business | Fortune

With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.