Ferrari CEO Benedetto Vigna justified Luce's high price, noting its unique innovation.

The Ferrari Luce debuts with four electric motors making over 1,000 horsepower, a radical design, and a gorgeous interior. It costs over $620,000 to start.

New York Times: Luce, priced at more than $850k, represents a huge gamble for the company.

Ferrari has introduced its first electric vehicle, the Luce, starting at €550,000 in Italy