FIRST LOOK: Ferrari is not easing into electrification. With the debut of the Luce, the automaker has taken an unapologetically technical approach to its first fully electric production car. The Luce is not positioned as a limited-run experiment or halo concept. It slots into the regular Ferrari lineup as a series-production model, with pricing at around €550,000,f or about $640,000.
The Luce runs on a new architecture with a four-motor layout – one motor at each wheel – that produces just over 1,000 horsepower in its most aggressive mode. The setup allows for precise, independent control at each corner of the car.
The rear motors each produce 355 kilowatts, while the front pair adds 105 kilowatts each. These units, derived from Ferrari's F80 program, spin at extremely high speeds – up to 30,000 rpm in the front and 25,500 rpm in the rear.
What stands out is not just the power, but how it is managed. Instead of simulating a traditional gearbox, Ferrari has introduced a system called Torque Shift Engagement. The steering wheel paddles are still there, but they no longer shift gears.
The right paddle adjusts how aggressively torque is delivered, while the left controls the intensity of regenerative braking. The idea is to give the driver real-time control over how the car behaves entering and exiting corners, rather than mimicking the feel of a combustion engine.
